Chances are you don’t know the name Shady Zeineldine. The Kuwait-based designer known for dramatic lace and embellished gowns hasn’t made much of a mark outside the Middle East, but that’s all about to change, thanks to a little collaboration with Madonna.
Madge’s “Living for Love” video (you missed it because it was released exclusively on Snapchat yesterday and has since disappeared) features an embellished nude bustier by the designer worn for most of the dance sequences. The piece is a masculine-feminine mix of corsetry and a tuxedo-like top—it’s the sort of tight, sexy, gender-bending thing we’ve come to expect from the Queen of Pop. (The Minotaur-horned, nearly nude male dancers who thrust around her, too, are sort of a Madonna signature.) For Zeineldine, it was a career first. “I’m a longtime, big fan of her,” he told Style.com. “She’s everything for me.” After Madonna and her team sent a brief of matador references (presumably including Dolce & Gabbana’s Spring collection), he was given free rein to design. “I tried to do something matador-inspired but with a touch of femininity, something more delicate,” Zeineldine said. “I used many kinds of lace and [decided on the] nude color for the lining to show her sexy body.”
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Frances M Mattos 